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Money, W(h)ine & Cheese

Organize your Money and your Life

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How I Built a Profitable Business—Without the Hustle

February 20, 2025

Disclaimer: This post contains affiliate links. If you purchase through any of the links I may get a small compensation at no extra cost to you. Thank you for your support.

If you’ve ever felt like running a business is more exhausting than exciting, you’re not alone. I used to feel like I was constantly juggling everything—offers, marketing, social media, finances—all while wondering if I was even doing it right. I wanted my business to be fun and fulfilling, not just another job that left me drained.

Then I found WAIM Unlimited, and it completely changed how I approach business.

What is WAIM Unlimited?

WAIM (Wandering Aimfully) Unlimited is a Business Coaching program designed to help you build a calm, profitable business—without the constant hustle. It’s run by Jason and Caroline Zook, a duo who have built businesses in a refreshingly unboring way. They focus on intentional strategies, simple planning, and sustainable growth. No overwhelm, no gimmicks, just real guidance for business owners who want to do things differently.

Why I Love WAIM (and Why You Might Too!)

When I joined WAIM, I wasn’t just looking for another course—I wanted a system that would help me grow my business in a way that actually felt good. Here’s what makes WAIM different:

1. A Business Plan That Actually Works

Join this Coaching program helped me create a business plan that fits my life, rather than forcing me into a rigid, one-size-fits-all strategy. No complicated spreadsheets, no endless to-do lists—just a clear, focused plan that allows me to grow my income without burning out.

2. Lifetime Access to Teachery

One of the biggest perks? You get lifetime access to Teachery, an incredibly simple platform for hosting and selling online courses. I personally use Teachery to host LM Magazine and my online courses, and it’s been a game-changer in making my content easily accessible to my audience.

3. A Supportive Community (That Doesn’t Feel Like a Sales Pitch)

One of my favorite things about WAIM is the community. It’s filled with like-minded business owners who are figuring things out together, sharing ideas, and supporting each other without the usual ‘always be selling’ energy. It’s a space where you can ask questions, get real feedback, and feel like you’re actually making progress—not just consuming more information.

I also love that there are monthly coaching calls, where I can get direct insights from Jason and Caroline. Plus, there’s an accountability game called WAIM of Stones, which helps keep me on track throughout the month. It’s a fun and motivating way to stay consistent with my business goals.

Headline-build a calm creator business

Is WAIM Right for You? Let’s break it down!

WAIM Unlimited is for you if:

  • You want to grow your business in a way that feels sustainable (not stressful)
  • You’re tired of cookie-cutter strategies and want a personalized approach
  • You’re interested in selling digital products, courses, or services but don’t know where to start
  • You want a supportive, no-hype community that actually helps you move forward

If that sounds like you, I highly recommend checking out WAIM Unlimited. It’s been a game-changer for me, and I know it can be for you too.

Join WAIM Unlimited

Have any questions? Drop them in the comments or reach out—I’d love to chat!

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My Blueprint for Abundance: Wealth, Community, and Self-Image

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Money, W(h)ine & Cheese

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